Digital Marketing / Internet marketing / Online Marketing are probably the most used terms of the marketplace today. However, it is sadly just a lot of jargon for most of the people who hear it and use it to convey their minds. What exactly is digital marketing and what part of it important for today’s business personality? We’re here to break it down for you in the simplest words possible.

Online Marketing is simply marketing of your items onto digital platforms so as to contain onto your loyal consumers as well as increase easy reach to new potential target audience rather quickly.

That is it. That is what Online marketing must be. There are some further questions need attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is often a wider concept accompanied by social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing rather than social media marketing.

What are the concepts and platforms of digital marketing?

The search engines that we use to search our queries and requirements are in themselves a humongous platform for online marketing. This concept is called “Search Engine Marketing” or Sem.

Search Engine Marketing is marketing of your product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for firms that are into a B2B industry.

Another concept which comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a technique of developing your website’s content in wherein allows the search engine’s algorithm to crawl and test your website efficiently. It is a way to get higher rankings in the search results inside the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every web marketer as it assists you to stand out on the list of sea of websites we see today.

Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on interpersonal networking platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it in order to products that have a B2C segment.

There is a stimulating concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cases. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy to them so as whenever pests are not reminding them regarding their visit to your website.

This also enables us to concentrate on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds etc.

However, for an incredible digital / Promoting experience, a campaign needs to be developed using all the above mentioned tools.

Power Marketing Group Consultants Sydney – Strategy Social Internet & Content

304 George St, Sydney NSW 2000, Australia

+61 422 967 771

https://goo.gl/maps/5BzgZ9gPdGng6pRa8

Posted on:
April 25, 2019